Platform — Instagram Shop

Your own Instagram shop, where followers can shop.

Open your own store right on Instagram, ready to turn inspired browsing into checkout — with your audience just a tap away.

Start your free store
$83B
Social commerce
60s
Store setup
14d
Free trial
Confident woman entrepreneur who runs her Instagram store, in a premium, elegant space
Your store · on Instagram
Why Instagram

Sell where buying decisions happen.

Shoppable visual storefront

Turn your Instagram profile into a direct sales channel and take part in the platform's $83-billion shopping economy.

Tap a premium audience

Reach Instagram's high-intent shoppers — your store sits right inside the world where purchase decisions are already being made.

Seamless shopping

From discovery to checkout, customers stay inside one smooth, trusted experience — a flow designed to support conversion.

Everything included

A store built to convert.

The gallery, the products, and the content that engage your followers — all done for you, nothing pieced together.

01
Gallery

Stunning product gallery

Show off your catalogue with a sleek, mobile-first layout built for effortless, scroll-stopping browsing.

02
Products

Proven best-sellers

Skip the sourcing puzzle — we hand-pick the products already creating a buzz across social media right now.

03
Content

High-converting videos

Ready-made promo videos for Reels and Stories, designed to lift engagement and point traffic straight to your shop.

How it works

From follower to checkout in three steps.

1

Claim your free store

Sign up in about a minute; your shop and curated catalogue are set up for you instantly.

2

Sync to Instagram

Connect your profile and turn it into a shoppable storefront — products, tags, and checkout, ready to go.

3

Share with your followers

Post the ready-made Reels and Stories; when followers tap and buy, we handle the fulfilment.

FAQ

Common questions.

No. Even a small, engaged audience can sell — your shoppable storefront and ready-made content help you convert the followers you already have and attract more.
Not from scratch. You get ready-made promo videos for Reels and Stories plus a sleek product gallery — you just post and tag.
No. Products are hand-picked best-sellers fulfilled through partners, so there's no stock to buy upfront and nothing to store.
Everything is in one $39/month plan after a 14-day free trial — storefront, curated products, ready-made content, payments, and support.
Yes. Your Instagram shop runs alongside your main store and other channels from one dashboard, all under your own brand.
Free Instagram store

Open your Instagram store today.

Join brands selling where their audience is most engaged. Launch your visual storefront and start selling to your followers.

Start your free store